Industry News.
Artist guides, promotion strategies, and music industry insights from the Emitha team.

Every Friday, Spotify's Release Radar delivers new music from artists listeners already follow. Here's how ...

Every Monday, Spotify's Discover Weekly delivers 30 personalized tracks to millions of listeners. Here's ho...

How to Prepare Your Spotify Profile Before PromotingYou've booked a campaign. Your track is ready. But befo...

How to Prepare Your Spotify Profile Before PromotingYou've booked a campaign. Your track is ready. But befo...

How to Know When You're Ready to Run a Spotify Promotion CampaignMost artists who don't see results from Sp...

An anonymous classical singer. 762,000 TrueView views. A 33.78% view rate well above industry norms. Here's...

An anonymous rock group. 5.08 million TrueView views. A 64.38% view rate — more than double the industry be...

An anonymous heavy metal artist. 1.69 million TrueView views. A 53.38% view rate that crushes industry benc...

The ArtistAn independent classical ensemble came to Emitha with a polished, versatile catalog that spans cl...

The ArtistAn independent rock artist came to Emitha ready to break through on Spotify. With a high-energy c...

The ArtistAn independent indie rock artist came to Emitha looking to build a sustained, growing presence on...

The ArtistAn independent ambient piano artist came to Emitha with a deeply atmospheric catalog and a sound ...

The ArtistAn independent folk band came to Emitha with an established sound and an active Spotify presence....

The ArtistAn independent opera singer came to Emitha with world-class vocal talent and a Spotify profile th...

The ArtistAn independent classical crossover vocal group came to Emitha looking to grow their Spotify prese...

The ArtistAn independent classical pianist came to Emitha with an established catalog and an existing Spoti...

The ArtistAn independent classical composer came to Emitha with a catalog of original compositions and a vi...

The ArtistAn independent rock artist came to Emitha looking to break through the noise on Spotify. With a c...

The honest truth about Spotify playlist promotion — what works, what doesn't, and what every independent ar...

Everything independent artists need to know about growing on Spotify in 2026 — from playlist pitching and M...

Most Spotify promotion services are selling something that doesn't work — and artists are paying the price....
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