Industry News.
Artist guides, promotion strategies, and music industry insights from the Emitha team.
An independent indie rock artist went from near zero to 87,391 monthly listeners and 314,270 total streams ...
In this guide, we break down the best music promotion services in 2026 — separating real audience growth fr...
After 1 billion verified, bot-free streams across 500+ artists, the biggest lesson wasn't about algorithms ...
A real artist. Zero starting point. Three years of consistent Spotify promotion. The result: 670,000+ month...
We use precision Google Ads targeting to connect your music video with fans of similar artists, relevant ge...
Running Spotify and YouTube promotion campaigns simultaneously is not only possible — it’s one of the most ...
How long should you expect a music promotion campaign to run — and when do results show up? Here’s a realis...
Does running a YouTube promotion campaign actually improve your algorithm ranking? Here’s how targeted view...
Wondering how many views to expect from a YouTube music promotion campaign? Here's what realistic results l...
Meta Ads are one of the most powerful external traffic sources for Spotify growth — but only when used corr...
An anonymous classical/cinematic composer went from a standing start to 1,086,448 streams, 398,637 listener...
Repeat listeners are listeners who come back to your music more than once in a given period. Spotify treats...
If listeners are skipping your song in the first 30 seconds, Spotify is paying close attention — and it's n...
Playlist adds and follower counts are two of the most misunderstood metrics on Spotify. Here's what each on...
Spotify Radio and Autoplay are two of the platform's most powerful discovery engines — but most artists don...
A personal story from John Riesen, founder of Emitha, on why he built a music promotion system rooted in et...
An anonymous vocal jazz artist went from near-zero to 45,660 streams and 3,525 playlist adds in 11 weeks — ...
Artists often ask how many streams they need before Spotify's algorithm kicks in. The answer isn't about vo...
Every Friday, Spotify's Release Radar delivers new music from artists listeners already follow. Here's how ...
Every Monday, Spotify's Discover Weekly delivers 30 personalized tracks to millions of listeners. Here's ho...
How to Prepare Your Spotify Profile Before PromotingYou've booked a campaign. Your track is ready. But befo...
How to Know When You're Ready to Run a Spotify Promotion CampaignMost artists who don't see results from Sp...
An anonymous classical singer. 762,000 TrueView views. A 33.78% view rate well above industry norms. Here's...
An anonymous rock group. 5.08 million TrueView views. A 64.38% view rate — more than double the industry be...
An anonymous heavy metal artist. 1.69 million TrueView views. A 53.38% view rate that crushes industry benc...
The ArtistAn independent classical ensemble came to Emitha with a polished, versatile catalog that spans cl...
The ArtistAn independent rock artist came to Emitha ready to break through on Spotify. With a high-energy c...
The ArtistAn independent indie rock artist came to Emitha looking to build a sustained, growing presence on...
The ArtistAn independent ambient piano artist came to Emitha with a deeply atmospheric catalog and a sound ...
The ArtistAn independent folk band came to Emitha with an established sound and an active Spotify presence....
The ArtistAn independent opera singer came to Emitha with world-class vocal talent and a Spotify profile th...
The ArtistAn independent classical crossover vocal group came to Emitha looking to grow their Spotify prese...
The ArtistAn independent classical pianist came to Emitha with an established catalog and an existing Spoti...
The ArtistAn independent classical composer came to Emitha with a catalog of original compositions and a vi...
The ArtistAn independent rock artist came to Emitha looking to break through the noise on Spotify. With a c...
The honest truth about Spotify playlist promotion — what works, what doesn't, and what every independent ar...
Everything independent artists need to know about growing on Spotify in 2026 — from playlist pitching and M...
Most Spotify promotion services are selling something that doesn't work — and artists are paying the price....
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