EBOOK: Beyond the Playlist - What Actually Drives Music Growth in 2026

In Beyond the Playlist, music marketing experts Jonathan Estabrooks and John Riesen pull back the curtain on what truly drives artist growth in 2026. Drawing from real-world campaigns, industry data, and firsthand experience helping artists expand their audiences, this practical guide exposes the myths, misconceptions, and outdated strategies that continue to hold musicians back.

From the rise of algorithmic discovery and fan-first marketing to the realities of playlist promotion, social media, streaming platforms, and audience development, this book offers a clear roadmap for artists, managers, labels, and music professionals looking to build sustainable careers in an increasingly crowded digital landscape.

Whether you're releasing your first single or managing an established catalog, Beyond the Playlist delivers actionable insights on how music is actually discovered, why some songs break through while others disappear, and what strategies are producing measurable results right now.

Forget the hacks. Ignore the hype.

Learn what really works, and build a music career that lasts.